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Press Releases
For Immediate Release
August 15, 2007
CONTACT: Lindsey Gardner
The Lexicomm Group
PHONE: (212) 300-2132
E-MAIL: Lindsey@lexicommgroup.com
Telecommunications Entrepreneur Launches Business Devoted to "Your Survival"
Your SurvivalTM to Debut Books, Web Site, Products and Mobile Alerts Designed to Raise Awareness and Save Lives
WESTPORT, CT - August 15, 2007 - Connecticut-based telecommunications entrepreneur Sam Brown announced today the launch of a new business, Your Survival, to create high-profile, branded informational products for the increasing number of Americans concerned with preparedness. Your Survival, officially launched just ahead of September's National Preparedness Month will educate the American public through a revolutionary website (www.yoursurvival.com), series of books and interactive electronic information from a panel of the nation's foremost disaster experts. Your Survival was created to meet increasing public demand for easy-to-use resources by which families and communities can prepare themselves for natural and man-made disasters.
"After close friends of mine were affected by Hurricane Katrina I realized just how unprepared most Americans were," said Your Survival CEO, Sam Brown. "There is clearly an immediate need for up to the minute information, available in a centralized location. According to a 2006 poll from Columbia University, less than one-third of American families have a basic emergency plan and two-thirds feel personally unprepared. I created Your Survival to help people live confidently in the present and to help save lives going forward."
The first Your Survival publication, the Your Survival Guide, is due in bookstores this October. The title is published by Hatherleigh Press and distributed by Random House. The Your Survival Guide will include a DVD featuring disaster experts and survivors, narrated by broadcast journalist, Dr. Bob Arnot.
"This book is the premier title in our Fall catalogue," said Hatherleigh Publisher, Kevin Moran. "The Guide is clear and easy to use. We think every home should have one and every family should use the checklists and plans featured in the book."
A beta version of the Your SurvivalTM Web site will go live just before National Preparedness Month begins September 1st, giving the public access to vital information and services. The site will include advice from the nation's leading disaster authorities, a family messaging center, instructional videos, interactive preparedness checklists and a mobile alert system.
"When Sam approached me with his vision for Your Survival, I was anxious to become involved," said Eric Schwamberger, Managing Director of Zezza Interactive. "My team at Zezza is using state-of-the-art technology to ensure the website has the most sophisticated features and the most current information. Our site picks up where ready.gov leaves off. We are looking forward to growing the site into a one-stop portal for survival information and commerce." The site will go live in late August.
Your Survival, LLC
Your SurvivalTM (YS), was created to be the premier source of disaster and emergency preparedness information, products and services. Through a multimedia platform, YS is dedicated to helping families and individuals plan for, cope with and recover from any disaster - natural or man-made.